G.L. Bowron & Co. Ltd
2-12 Long St,
Christchurch, 8002

To Whom It May Concern;

Alex Rutherford has worked in the Marketing Department or G.L Bowron & Co Ltd tor six years as Advertising and Design Coordinator. In this role Alex has been responsible for providing all in-house advertising, promotional materials, packaging, merchandising and web design to the department and for its subsequent production by outside contractors.

G.L. Bowron & Co Ltd markets a range of consumer ready and industrial products to countries in Australasia, North America, Europe and Asia. Alex was required to fulfill briefs given to her from all of these markets, each of which required a different look and feel. She has achieved this without compromising our brand positioning and in spite of the fact that she was generally having to source market information at second hand.

She has been responsible tor meeting deadlines, working within cost budgets and achieving required quality standards in a pressured environment that was driven by customer demands from offshore. She has been able to manage multiple projects at one time and made sure that she has achieved the required results.

An important part of her work has been the preparation of trade fair stands. Bowron use international trade fairs in North America and Europe as an important part of our market penetration strategy. It is essential at these events that our stand is differentiated from our competitors, many at whom are global brand names with access to large resources. Alex was successful in coming up with eye-catching designs every year, finding ways of constructing these in New Zealand for easy assembly offshore, and on a budget that could only be described as a shoestring

Perhaps Alex’s most Important work has been the photo shoots that she has managed tor us. Our consumer ready products are primarily home furnishings and are sold to overseas buyers of large chain stores. We have to convince them that our products fit into the particular home decoration story being told by the their store at any particular time. Alex has positioned our products in appropriate settings, created the necessary mood and ensured a high quality of photography. The results have provided our offshore sales teams with promotional tools and in-store product support that have enabled them to convince targeted buyers at international store groups to purchase our products.

Alex’s most valuable asset however is her personality. She has always kept her sense of humour under pressure and helped others to do likewise. In this respect, her laughter alone has perhaps been the most significant contribution that she has made to the marketing team over the last six years. We will certainly miss her.

I wish her well and recommend her to any future employer.

Yours truly.

Marketing Manager
G.L. Bowron & Co Ltd.